• 2538 73rd Street
  Urbandale, IA 50322
  Phone: 515-457-7484

About Us

Biography of Dale W. Engelken
Dale Engelken started Genesis Marketing and Research, Inc. in February of 2001. Dale is currently the president of Genesis Marketing and Research, Inc. and has over 20 years of experience in the marketing and research field. His expertise is in the publishing, advertising, finance, software, agricultural and food industries.

Dale has worked for Meredith Corporation, CMF&Z Advertising, The Principal Financial Group and The Gazette in Cedar Rapids.

Dale graduated from the University of Northern Iowa with High Honors in Marketing and Business Communication in 1989. He also earned an MBA from the University of Iowa in December of 2001 with highest honors.

Dale is an active member of the American Marketing Association and is a Professional Certified Marketer. He has passed several insurance proficiency tests including health and life insurance tests and has a Fellow, Life Management Institute (FLMI) designation.

Teri Vander Sluis
Teri joined Genesis Marketing and Research, Inc. in 2009 as a Market & Research Manager. Previous positions include Customer Satisfaction Rating Analyst with Pella Corporation and Sales and Marketing Analyst with Vermeer Corporation. She has experience working closely with people from around the world helping to identify and strengthen market opportunities. Teri has experience finding relevant information using relational database tools and performing statistical analysis. Teri is looking forward to providing the same level of expertise for Genesis Marketing & Research, Inc. Teri holds a Bachelor of Science and Master of Arts in Business Management from Bellevue University. 

Sonja Crain
Sonja Crain has been in the field of Market Research for 7 years at Meredith Corporation. Previously, Sonja focused on management in a variety of industries including retail, hospitality and lastly as Guest Services Manager at the Science Center of Iowa. Sonja brings a unique blend of strong project management skills and exceptional knowledge of customer service to each and every project she manages.

She is excited to belong to the Genesis Marketing and Research team as Business Development Manager where she can put her knowledge of market research and her relationship building abilities together to serve and grow Genesis' clients.

American Writer, Zora Neale Hurston sums it up Sonja's perspective on Market Research: "Research is formalized curiosity. It is poking and prying with a purpose".

Employment Opportunities
Please contact us for employment opportunities. We are often are looking for part-time day or evening telephone callers to conduct market research studies, among other positions to be filled.