• 2538 73rd Street
  Urbandale, IA 50322
  Phone: 515-457-7484

Marketing

Marketing is the basic building block at Genesis Marketing and Research, Inc. Our employees are professionally trained in marketing and have many years of experience in marketing.  In fact, Dale Engelken is a Professional Certified Marketer.

Our specialty is direct marketing including creating strategy for direct marketing programs, procuring lists, helping with creative concepts and performing response analysis for campaigns. Genesis Marketing and Research, Inc. can help create marketing plans for customer acquisition, cross-selling your product or service and for customer retention.

Our employees are technically savvy.  We can help create and maintain databases. We can also create marketing reports.  Last, but not least, we can use some fairly sophisticated techniques such as regression analysis to create models to help improve your response rates.