• 2538 73rd Street
  Urbandale, IA 50322
  Phone: 515-457-7484

Marketing Research

Genesis Marketing and Research, Inc. is a full-service marketing research company. We gather the data from the field, tabulate the data and convert the data to information your company can use for decision making.

Genesis Marketing and Research, Inc. provides the following services:

Types of Research Studies

• New Product/Service
• Customer and Employee Satisfaction
• Advertising and Marketing Program Effectiveness
• Market Segmentation
• Secondary Research such as Internet Searches
• Competitive Intelligence
• Tracking Studies
• Loyalty Measures

Types of Research Methods

• Focus Groups
• Telephone, Mail and Web-Based Surveys
• Statistical Analysis
• Counts, Crosstabulations, Regression Analysis
• Factor, Cluster and Discriminant Analysis
• Predictive Modeling, Perceptual Mapping